This project was created for 2014 Young Ones Competition - One Show and won a Merit Award. The brief was a very open one: Save the Arts. So we came up with something: Read & Bath.
We've all ended up reading shampoo and shower gel labels while in the bathroom. This is an irrefutable proof that we have a need for reading. Let's encourage people to read more and better and let's do this with a special bath and body line. A product line inspired by literature classics. Because why read a shampoo's ingredients when you can read Dracula?